Kestrel · Wholesale Analytics

sample data |

Range

Start month

End month

Sales rep

Source

Measure

Leaderboard

Layout

Edit mode drag a panel by its handle to reorder · "hide" removes a panel

Consolidated

California

Arizona

By product

consolidated · click a card for the strain trend

By product, each state

gross, what the retailer paid

By AE

California · tap a name for their book

Moving now

Sales by product

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Monthly Trend

Revenue Collected

AR Aging by Rep

open receivables

Rep	Current	0–30	31–60	61–90	91+	Total

Current0–30 31–6061–90 91+

AE Leaderboard

Rep	Orders	Doors	New	Total Sales	Revenue	In Transit	Goal	% to Goal	Avg Order	Reorder	Trade Spend	TS %	Samples	Collected (cash)	% to Coll Goal	Retention

Monthly Detail

all metrics by month

Month	Total Sales	Revenue	Orders	Doors	Wholesale Value	Trade Spend	Trade Spend %	Samples	Collected (cash)

Revenue Trend by Rep

By Rep

range totals · click a row to drill into customers

New doors by rep

click a rep to filter the list

Rep	New doors	Opening sales	Delivered	Avg first order

New doors by month

first ever order, by delivery month

Month	New doors	Opening sales	Delivered	Still open

New doors

First delivery	Door	Rep	Source	Invoice	Status	Units	Opening sales	Collected	Due	Orders since	Revenue since

Metric

Next step

Credit revenue to

Customer Book

Rep

Week

Orders Detail

Invoice	Delivery	Retailer	Rep	Source	Status	Pay	Units	Wholesale	Sales	Trade Spend	Collected	Due	Aging

Revenue vs goal

Collections vs goal

Samples by SKU

units sold under $1 · valued at benchmark ($19 flower / $9 Ultra / list)

grouped by rep · click a rep to see its customers

AR Aging by Rep

Open Receivables

snapshot as of data date · click a rep to drill into customers